Radio reports are that shoppers viewed 18% fewer items on-line this Black Friday that the year before — but bought 15% more. (Not yet determined if that is in volume or dollar value.)
But the conclusion is inescapable: Shoppers are getting more sophisticated, and can home-in on what they want and where to get it without fumbling around.
Technology sophistication is growing.
I suppose that there are still people who drive to stores and pay outrageous taxes — not to mention “killing the planet” — and getting dings in their cars (if they can find a parking place) while pressing the flesh, literally, with several thousand of their closest friends.
I guess the economy has recovered because we could not find a luncheon spot yesterday.
Tried something new called Tango in Escondido (closed), drove down the street to the always excellent Vincent’s (closed). My luncheon partner suggested The Inn at RSF, (his hangout, not mine,) but gave me the choice and I said Bentley’s in Encinitas — it too was CLOSED!
Don’t restaurants know that even shoppers must eat? (COSTCO knows THAT!)
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